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PENTAX Launches Redesigned Web Site

DENVER, Colorado -- PENTAX Corporation has recently launched its redesigned consumer web site located at www.pentaxusa.com. The site was designed to take advantage of new technology and improve users' overall on-line experience with PENTAX.  Content was added to meet the growing needs of consumers for electronic information including downloads of firmware and software for digital products, as well as complete literature pieces such as owner’s manuals and product brochures.  

In addition to an overall facelift that gives the site an updated and easier to navigate interface, consumers now have the ability to view and/or download PENTAX literature for most PENTAX products, and well as owner's manuals for current and older product.  Through the use of Macromedia Flash4 technology, consumers now have the ability to view key products in 3D with a 720 degree view that allows users to dynamically turn a camera around to see all its features from various angles.

One product area that received special attention was the digital products area.  With the rapid growth and acceptance of digital photography, PENTAX has built this area to include product information, as well as firmware and software download upgrades for new and existing digital products.

PENTAX worked with its existing web development partner, HostWorks, Inc. for the redesign project.  Based in Denver, CO, HostWorks specializes in custom web development, managed web hosting, managed services and turnkey web solutions.  HostWorks took over the management of the PENTAX site in December 2000.  The redesign has provided HostWorks with the opportunity to demonstrate their cutting edge creative and technological skills.

“HostWorks is proud to play a role in PENTAX Corporation’s rebranding and consumer marketing project” commented HostWorks president Paul Gilpatrick. “The site features cutting edge HTML programming and development tools and the site is user friendly and informative. It’s a more in-depth and dynamic way to learn about PENTAX products for both retailers and consumers.”

PENTAX Corporation is a wholly owned subsidiary of Asahi Optical Company, Ltd., of Japan.  Corporation headquarters are located in Englewood, CO.  PENTAX markets cameras, lenses, sport optics, surveying equipment, closed circuit television lenses, and a wide range of specialized lenses and accessories.

 

For more information:

Lorri Avery

PENTAX Corporation

lavery@pentax.com

303.799.8000 ext. 261

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