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HostWorks and Cognita Consulting Announce Partnership

HostWorks, Inc. (www.hostworks.com) and Cognita Consulting (www.cognitaconsulting.com) today announce a partnership designed to help companies create more effective online initiatives.  By combining HostWorks’ custom web solutions with Cognita’s Web Analytics services, client companies will be able to identify online customer needs and then build a solution based on those needs. 

Cognita Consulting’s work makes e-commerce endeavors very cost effective by identifying customer needs upfront and then designing the solution. Focusing on  those specific  needs, our clients will be able to improve the effectiveness their website, marketing campaigns, and other online initiatives,” said Tom Stocker, COO for HostWorks.  “This translates into an increase in both customer and revenue growth.” 

Using Cognita Consulting’s Web Analytics services, companies  develop a comprehensive understanding of customer behavior patterns, marketing channel effectiveness, and overall site performance.  Armed with this information, HostWorks develops solutions that  help companies optimize their website design and email marketing campaigns by tailoring the solution to the identified needs of the customer.

The result will be a customized solution that streamlines online processes, creates more effective marketing campaigns, and improves customer adoption and conversion rates.

“We are excited about this partnership because it presents a complete solution for our clients,” said Rich Fleck, a principal at Cognita Consulting.  “By listening to the customer and using this information to create customized solutions, we will be able to help our clients increase customer growth and decrease the amount of money they leave on the table.”

About HostWorks, Inc.

HostWorks, Inc. provides custom web applications, hosting, managed services and turnkey web solutions for over 350 clients in 26 states and three countries. HostWorks has won multiple Business Marketing Association awards for its e-commerce web site development and turnkey software products for b2b and b2c clients. HostWorks, Inc. continues to be the largest Cold Fusion focused Internet company in the Rocky Mountain region.

About Cognita Consulting

Cognita Consulting provides comprehensive Web Analytics services that help companies turn their website data into useful information about customer behavior and website performance.  Cognita’s solutions help companies increase revenue by aligning their site content, marketing messages, and online processes with the needs of their customers.

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