Social media started as a way to connect with friends and family and has increasingly become the norm for businesses of all sizes to have a social media presence. Social media enables businesses to engage in direct communication with their customers with the potential of having a virtual sales team.
In todays connected world, where customers research purchases, they listen to the recommendations for products and services and trust other people they know. The more 'fans' you generate, the more 'likes' and 'shares' you gain. Social media also helps increase the search engine ranking of your website through onsite Blogging, links and discussion about your business.